Dr. Martens appeals to people who have their style but share a united spirit – authentic characters who stand for something. People who possess a proud sense of self- expression. People who are different. 
 

In 1901, the Griggs family crafted sturdy, durable work boots in Wollaston, Northamptonshire. The story then switched to Munich, 1945 and Dr. Klaus Maertens, a 25-year-old soldier, while recovering from a broken foot, created a unique air-cushioned sole to aid his recovery. In England, the Griggs company was scanning the pages of a shoe trade magazine, and Maertens’ advert caught their eye with his innovative air-cushioned sole. After a few fundamental changes were made, the boots were branded as ‘Airwair’ and came complete with a black and yellow heel loop. Taking its name from its inception, April 1st, 1960, the eight-holed 1460 Dr. Martens boot had arrived. In 2010, Dr. Martens celebrated its fiftieth anniversary. This shoe brand has witnessed adoption by a diverse range of tribes, celebrities, musicians and free-thinking individuals – each subverting and twisting the boots and shoes to their own needs, attitudes and identity.